Personalize your cover letter. Avoid “To whom it may concern” or “Dear Sir/Madam” whenever possible. If possible find out the recipient’s name; call the company. If there’s only a fax number and no title for the person to whom it is going, then you probably have no choice.
Write a compelling cover letter that makes recruiters want to read on. Don’t make it a repeat of what you wrote in your resume.
Be brief and quickly make a strong point. The individual reading your cover letter will scan, not study it.
Highlight pertinent information and provide relevant data that may not be covered in your resume;. In fact, if you see an advertisement that requires certain skills or experience you have, but it’s not strongly emphasized in your resume, this is the place to tout it.
Be positive and confident. Let them know how you’ll make a valuable contribution or be a real asset to the company.
Make sure you tell them where and when to reach you.
Let them know that if you don’t hear from them by a certain date you’ll follow up with a call to schedule an appointment.
If you’re sending out your information by mail, match the cover letter and envelope paper to that of the resume. It makes a better presentation.
PROOFREAD, PROOFREAD, PROOFREAD!!!!!!!!!!!
Rewrite your resume in your cover letter. That is what the resume is for.
Bore the reader. Make your point in the fewest words possible.
Hand-write the letter. After all, this is a business letter.
Use first names; Mr. or Ms. is more appropriate.
Forget to sign the letter.
Use your company e-mail address for replies. You never know who is reading your e-mail.
I have known Martin for over ten years - and he was described to me then as the best resource for having a professional résumé. Today I would add he is also the best resource for Facebook, LinkedIn and other areas of social media, because when Marty creates your professional "image", the calls follow.
M.E., Business Development
Marty Weitzman, NCRW, CPBS, IJCTC, CPRW-- Providing expert résumé writing and career search services, including cover letter writing, direct mail campaigns, résumé e-mail and résumé fax distribution, résumé posting, and target company research. Each résumé and cover letter is strategically written to provide maximum impact for your target audience.
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